Thursday 28 March 2013

Evaluation

Q1)

In what ways does your media product use develop or challenge forms and conventions of real media products?
 
 
 
 

Q2)


How effective is the combination of your main product and ancillary texts?

 
 

Q3)

 
What have you learned from your audience feedback?
 
 
 
 

Q4)

 
How did you use media technologies in the construction and research, planning and evaluation stages?
 

Audience Feedback

When looking for audience feedback, I wanted to cover various forms when finding results. Social Media and Networking proved to be a great tool when attempting to contact a group of people and gain instant responses and opinions.
After uploading our film onto Youtube, I asked various people to share comments on the link about their likes and dislikes of 'Dead Man Running'.
 
I then took to the iconic method of online communication, Facebook. I was able to message friends and receive an instant review from them. 
 
 
If there were any people who were unable to access Facebook or did not have a Youtube account, I simply used instant messaging on Mobile Phones, in order to receive their comeback. 
 

Analysing Results:- Survey's 

 Below is a voiced over video clip in which i explain the process of creating surveys and gaining feedback from viewers first hand... 
 
 
 

Final Film - 'Dead Man Running'



Credits:-

Actors: Callum Armstrong, Hannah Reynolds
Director: Joint effort between Darcy Rodgers & Hannah James
Producer/Photographic editor: Darcy Rodgers
Editor: Darcy Rodgers, Callum Armstrong, Hannah James (Joint Effort)

Wednesday 27 March 2013

Editing Process

Here is a post devoted entirely to the editing process our group went through when bringing the finishing touches to our footage all in order to create a final cut of 'Dead Man Running'.
Each section deals with various processes we went through to bring out the best quality of our film.
We used Mac computers and the film editing program, Final Cut Express. We have had previous experience with this computer program from last year, creating our Horror Film, 'Killer Heels' and our music video for Lana Del Rey's, 'Born To Die'. As our whole group has had experience with this program in the past, we all felt confident while editing and felt we were experienced enough now to improve and create our best quality work to date.
Along the journey we came across various problems and obsticals which we tried our best to overcome and produce our final film.


The Opening Credits:-



Colour Scheme:-



Using the Colour Balance tool on Final Cut Express, we were able to change the colour balance and Hue of the footage, manually altering the saturation to black and white and increasing the black and white contrast to give stark definition to the dark and light areas. This allowed a previously greyscale film to now appear artistic and follows the style of Film Noir.

Screen Shots:-

As we are all fairly experienced in using this programme, we were able to upload, render, cut down to desired size and order all of our clips easily without any confusion. Looking loosely at our initial storyBoard and Stage Directions on our script we were easily able to identify/classify the selected clips into the right order on the timeline.














Problems and Solutions:-

We came across a few problems when editing our movie, one of which appearing in the newspaper scene.
In this scene the Femme Fatale picks up a newspaper and comes across an article of a murder. We were initially planning to create a fake newspaper article and take a close up photo of it - inserting it into the film. However it was nearly impossible to get the newspaper to look authentic, as well as the image standing out like a sore thumb between the video clips. I then had the idea that instead of showing a close up of the newspaper, we could show a close up of the Femme Fatale's facial expression instead. Along with this we could include a voice over clip (recorded on an Iphone) of the Femme Fatale's thoughts being expressed to the viewer. That way we could get the message across to the audience and avoid confusion without having to show the newspaper closely.
 
I like the final shot and the voice over as it gives the audience an insight into the thoughts of the character
 
Sound:-

We wanted to use some classic Jazz sounds in the backdrop for specific parts of our film. We felt that this would fit the iconic noir feel and the music may create the desired atmosphere's we were looking to create. Below i have created 2 video's in which the music tracks are playing along to screen shots of the chosen scenes. The music along with the images allows an atmosphere to be created - giving a dramatic effect.



Conclusion:-

Overall, our Editing Process went very smoothly and we did not come across many problems along the way. I feel the initial practise task of creating a music video previously, as well as spending alot of time editing our Horror Film last year has worked in our favour. By practising and spending more frequent hours on this programme, as well as being shown various tutorials in the past, we were all able to put our experience together and create our invisioned plan almost identically to what we had previously planned.

Tuesday 26 March 2013

Dead Man Running Film Review - Magazine

For the second part of my Ancillary task, I created a Magazine Film Review for 'Dead Man Running'. I decided to display my review in well renowned film magazine, 'Empire'. Due to its quality and status i felt this magazine would be a perfect place to display our film.

 
 
Close up of Text:-
 
Here i have created a screen shot of the text part of the review - allowing it to be clear and easily readable on my blog as the image quality is not the best
 
 

Monday 25 March 2013

Film Review: Visual Analysis (only)

Here i have looked in detail at the visual aspects of a film review example below, covering layout, colour schemes, composition etc. I have used a voice over technique, specifically dealing with all key aspects of the review:-


Sunday 24 March 2013

Film Review: Content analysis (only)

Here I have taken an example of a film review from well-renowned Film magazine entitled 'Empire'. The piece of text reviews the cinematic release of recent musical block buster, 'Les Miserables'.

I have cross examined the review, focusing individually on each section below, allowing me to look in detail and the content and reasons behind it in the text. 

By carrying out this close analysis, i hope i will learn more about the content which is suitable for a good quality magazine review. Not only will i learn more about this topic, but this may well inspire the style of my own Film Magazine Review and help to create more solid piece of material.
"Plot
Jean Valjean (Jackman), imprisoned for 19 years for a minor offence, is paroled but perpetually shadowed by Inspector Javert (Crowe). When he takes in the foundling daughter of the tragic Fantine (Hathaway), he finds a reason to keep his freedom."

An initial short paragraph/ sentence is given at the very beginning of the piece depicting the basic plotline of the film. This section is short, sweet and to the point – covering the basic knowledge the viewer should be aware of before seeing this film. However this brief outline remains ever so ambiguous, as not to give away too much information (which could deter the viewer from watching the film).  

"Les Miserables opens big. The camera sweeps over gilded, bulbous warships, blasted by coastal waves, to the hundreds of miserable wretches inching one of these monsters into the Toulon dry dock on waterlogged ropes. This vast chain gang sings Look Down in a rumbling bass that’s close to a dirge, and the tone is set. This is not the sort of musical where people dance their cares away, but one where people’s cares seem to rip songs from their throats. Through all that follows, the moments of levity and romance as well as the suffering, Tom Hooper’s adaptation of Alain Boublil, Claude-Michel Schönberg and Herbert Kretzmer’s juggernaut of a musical never fails to take its subject matter seriously, its raw, brutal edge in tune with Victor Hugo’s melodrama of the downtrodden and destitute."


The opening paragraph introduces the name of the film. This initial paragraph is filled with importance as it is the first section that the viewer will read. Depending on the quality of content, this is the section in which the viewer will continue or stop reading the review. In order to do this, the paragraph starts with the simple line, ‘Les Miserables’ opens big. The use of the word ‘big’ and the ambiguity of the line urge the reader to read on. ‘The camera’ and its angles/shots are introduced firstly,  immediately throwing the reader into the movie, bringing it to life. This allows the audience to visually establish the setting and have more of an understanding of the film its self.
The review introduces the themes of music and romance which are both main themes of the movie. The review then uses powerful and emotive words such as ‘raw’ and ‘brutal’. This allows the reader to understand the deep, poignant atmosphere of the film.
The Director is then introduced, along with the three musical masterminds behind the original show. This allows an audience to instantly connect if they are fans of their works and the original play.

"Hugh Jackman, matching Jean Valjean’s fabled strength, carries the plot on his shoulders. Only he and Russell Crowe’s Javert remain constants through the 17 years of the film’s plot, and only Valjean really grows during that time, since Javert’s inflexibility is his defining trait."

This short section following the introduction to the film focuses on the two main characters and the importance of their relationship with one another. This sets the scene and narrative of the movie well and I can see our film’s review using a similar technique (as our two main character’s relationship is a vital aspect to the plot). The text uses the actor’s names, linking them to their given character – this background knowledge allows the audience to put a name to a face as it were, and understand the film even more so. This name dropping may also entice a whole new Audience, who are already fans of their past work and may want to see the film purely based on the fact that their favourite stars will appear in it.

"We first meet Valjean as a convict, making futile demands that his jailer respect him as a fellow human being — only to be rebuffed by the didactic Javert. On parole he meets only rejection and prejudice, descending into animal-like desperation and spitting bitterness before a miraculous second chance sees Valjean resolve to match the faith shown in him in the film’s most emotionally complex scene. Righteous fury rages with a rekindled sense of virtue; wounded pride and a thirst for justice compete with hope of redemption, and somehow from the conflagration a morally upright man emerges."

So far the outline of the film has only been introduced extremely briefly. This next section is placed centrally, building the narrative up slowly. This keeps the reader interested and eager to learn more about the narrative. As stated previously, it is important that when leaking more information about the plot as the review continues, it is important to only give the vital and basic facts of the story, making sure the contents of the film is not given away – spoiling the viewing experience.
Moving, passionate word choice describing the film (i.e. miraculous, emotionally complex, thirst, desperation, faith, righteous, pride etc.) creates excitement in the viewer and escalates the reader’s view of the film  the quality of the film – by cleverly and subtly injecting the reviewers opinions into them. Obviously this word choice matches the themes of the film and would alter by genre, i.e. a review of a comedy film would use more comical or light hearted language as to speak to their target audience who are primarily, comedy fans.

"As with all the film’s high emotion, this is communicated entirely in song, sung live on set and with veins frequently popping from the effort. Hooper’s commitment to live performance no doubt added hugely to the stress of the shoot, but in return for a few wobbly high notes he gets a unique, visceral punch. The vocals aren’t as flawless as, say, Alfie Boe managed onstage — Jackman struggles with the famously difficult Bring Him Home, and at times Crowe wobbles into rock stylings — but the drama is stronger for it."

Drawing the idea of a narrative to a close, the review then moves onto different subject matter which are constant throughout the film, in this case, singing. It is important for this to be included as ‘Les Miserables’ its self is a well-known musical, the reader will most likely be looking for information about the musical aspect present. The passage includes comparisons of the actors to stage actors who originally played their role in the stage shows. This adds a sense of fluency between the original and the remake, which die-hard fans that have seen both will enjoy and find most enlightening. Comparisons may will the reader to see the film in order to create their own comparison and judgement. The review sticks not only to praising the film, but also introduces elements of which they were not pleased. Negative language such as ‘stress’, ‘wobbly’ and ‘difficult’. Opposing positive language such as ‘high emotion’, ‘unique’ and stronger contrast these views and help to create an equal balance between the good and bad points.
"When the students led by the idealistic Enjolras (Aaron Tveit) fight a hopeless uprising in the people’s name and Javert encounters Valjean once more. When these big moments arrive, the cast rise with full-throated determination and deliver a musical unlike any other."
As not to dwell on the negative aspects of the film (as the review has a majority of good things to say concerning the film), the final words are carefully placed to remind the viewer of the positive opinions the writer feels towards the movie. This technique in turn, could be used for the opposite views (reminding the audience of the negative aspects of the film).

"Verdict
occasionally, like its characters, ragged around the edges, this nevertheless rings with all the emotion and power of the source and provides a new model for the movie musical."

To sum up the entire review, a subheading, ‘verdict’ is followed by a short sentence giving an overall judgement of the film. This sentence is vital to the piece as it is the last cut of information that the viewer will read and remember.


"Reviewed by Helen O'Hara"
A row of bold stars known as the 'star rating' is given to the film. This is a quick visual way in which the reader can see the overall judgement of the film and is a vital factor to the piece – it is often based on the star rating as to whether the viewer will continue to read the piece, or even see the film in question.  

Saturday 23 March 2013

Film Poster Planning - 'Poster 3'

Initial Idea:-

Again alike the plans for the previous 2 posters, we experimented with different characters and layouts. Below we have two ideas.




As i have stated in my previous post we decided to go with the close up shots of the characters. That way, all of our posters depict a different element/character in the film and links them together as a series of fluidity and continuity.
The next step of the process will be to bring the ideas to life in the photo studio/on set.

Photo-Shoot:-












 

 

Editing:-




Creating the Poster





Final Poster:

 

Film Poster Planning - 'Poster 2'

Initial Idea:



Here are the two poster ideas of which we have come up with in our group. As previously stated, we were planning on creating 3 different posters between us. This would act as a series of 'teaser' posters which we have previously researched and find a fascinating and successful technique. The top image focuses solely on the eye area - the intense glare directed towards the viewer of the poster creates a sinister connection between the reader and the character.
However, we have decided to go for idea number two, positioned directly below.
After researching the Les Miserables series of poster artwork, we wanted to try and recreate a similar series. There for we think it best that the poster depicting the two characters together and the individual set ups should be simple/arty close ups. This allows all of the main focus to fall upon the characters who themselves who are vital throughout the entire narrative. This poster idea displays the femme fatale slightly off frame creating an air of mystery and disorientation. She is using the direct mode of address to create an instant connection to the viewer of said poster.
The next step in this proccess is to go from a drawn plan and bring the idea to life. We will use both outdoor locations (present in our plot) as well as experimenting with the photographic studio and lights at our school to create visually appealing images that could work for our film poster.

Photo-Shoot








 

 

 

 

 

Editing

After picking some of our favourite shots from the shoot, it was time to pick the image that would ultimately be the face of our poster. We made the unanamous decision that we would choose the close up image of our Femme Fatale displayed below on the right hand side. I like this image in particular as i feel it possesses similarities to the original 'Les Miserables' poster depicting the young girl i researched previously. The close up nature of the shot as well as the direct mode of address used allows the audience to feel an instant connection with the character. The intense, thoughtful stare suggests the character to be intellectual and mysterious. Her hair is tossled and wild, representing her unpredictable nature. She also looks directly into the lens with her pouted lips fractionally open in a provocative manner - representing her seductive allure. The fact that part of her face is abscent from the frame adds further to the ambivilance and mystery to her character. We chose to use aq simple, brick wall backdrop which injects the air of urban, city life that is present in our film, as well as Film Noir as a genre. The simple pattern created gives a stylish effect, but takes no focus away from the main subject of the piece. As the characters in our film are vital and of main importance to our plot, we feel the posters should focus solely on them as individuals,who ring different elements to the film.
Now we had our photo, i was ble to develop this and really bring it to life as a visual piece of artwork. We did this by editing and altering the image on Adobe Photo-shop. 
The Diagram below displays the steps i went through to edit the image to our liking in order to use it as the main feature: Our poster:-
 

Poster Process:-


Final Poster:-


 

 

 

 

Film Poster Planning

Institutions and Production:-


For our Film Noir movie, we have decided to use to partnering film institutions, entitles 'New Cinema' and well renowned Institution 'Warner Bro's'. After researching various film labels previously, we all felt Warner Bro's would be a suitable institution for our moive - due to its past history of producing Film Noir movies. We also wanted to use a partnering institution, called 'New Cinema' as we felt....

As a group we have decided to split up individually and create a series of 3 different posters to advertise our film. Here is the first draft of poster number 1. This poster will consist of both lead Characters.
Poster 2 and 3 are to depict Detective Michael Ray and Chloe Adler seperately. This allows the spotlight/focus to be put on each character, allowing their identities to come across to the audience in the form of a poster.


Poster Idea No. 1
Initial plan


Photo shoot

 









 


Editing


As i have already created the individual character profile posters, i thought it may be more appropriate instead of create a duo shot of both characters together for my third official film poster, it may be interesing to create 2 promo posters. A promo poster is a poster that is released before the official poster. This acts as a teaser, gaining interest and speculation around the upcoming film.

After doing some basic research on Film Posters, i came across a great example depicting the idea of 'Promo Posters'. The series of posters, not only focus og every individuaal character, but also experiments with different layouts, shot types, content etc. The film in question is 'Toy Story 3'. Here are a few of the examples:-

 
 

















My Promo Posters:-

To keep an air of ambiguity, I felt it was appropriate to use arty shots of the couple.
The aim of his excersise (create multiple forms of poster) allows each poster to reach out to a variety of audiences, for example, these posters below may attract an audience who prefer o view romantic films (suggested by the couple holding hands and the subheading including the word, love).
The bottom poster may attract an audience who are big fans of the Noir Genre itself, as the black and white, artistic shot suggets.
Both Promo posters do not reveal the release date of the film, using only the slogan, 'coming soon' the mystery and uncertainty behind this intrigues viewers who will hopefully stay connected and keep an eye out for the information which will be released 'soon'.
The posters use only the title of the film, an intriging slogan to hint at themes present in the film, as well as film institutions and age restrictions (basic info). The posters reveal no actors names, directors names or any other information, saving this for the final reveal on the official upcoming posters.





Promo Posters
1)

 
 
 
2)